Helping people achieve the physique of their dreams is one of the noblest pursuits there is. If while doing so you can also do the thing you love and make a living out of it, then it is a clear win-win scenario. Still, not everything is milk and honey in the blogosphere and in order for your fitness blog to reach this kind of success you will need to know how to generate more visitors. Even though this is not as difficult as some may fear, you must be thorough, systematic and always have a plan. Here are some tips and tricks on how to draw more attention to your fitness blog.
Following marketing postulates
They say that all you need to do is find a thing you love doing and you won’t work a day in your life, but this is not always so. Although this proverb may sound accurate, approaching your work as if it is a hobby is usually not a wise move. Sometimes, your work will require a bit more serious and professional approach if you are to remain afloat. Because of this, it might be worth your while to do some research in the field of network marketing and even try to get some network marketing tips from veterans of the industry. Here you will learn that branding yourself is pretty much the same as branding your business and many other things useful to know.
Becoming an authority
Seeing how your blog is still niche specific, the general rules don’t always apply and you need to go a bit more industry specific at times. We have already mentioned branding yourself, but in the world of fitness this might even have a deeper meaning. First of all, becoming a prominent figure in the fitness world would definitely improve your chances, but so will looking the part. For example, it would be simply ridiculous giving tips on how to achieve the perfect six-pack for the summer while having a beer belly. In other words, in fitness, you need to teach by example as much as you do with words.
Utilize social media
The best thing about spreading the word in the early 21st century is that the tools for it have never been more sophisticated. In fact, utilizing social media is by far the most effective method of conveying a message since every single tweet, post or share has the potential of starting a chain reaction amongst your friends/followers. Also, we have already talked about you looking the part, so Instagram can be a useful tool in demonstrating your admirable physique as well. However, not even in the digital world does everyone’s word weigh the same, so it might be a good idea for you to find an influencer to endorse your brand. A single positive brand mention from a local celebrity or an industry giant can mean the world to your fitness blog.
Content comes first
Even though your short term goal may be to generate visitors, your long term goal is always to retain them. In order to do this, you need to provide your audience with quality content and you need to do this as often as you can. In the world of fitness there is always something to report and something to write about, but make sure to always focus on what you believe will be relevant to your readers. Also, updating your blog once a month is not the right way to go, since it will make even your most die-hard fans forget you given enough time. To put it simply, both quality and quantity count.
As you can see, generating visitors is not mission impossible, but you must realize that in order to make a living out of blogging you need to turn it into a 24/7 job. People who come here to make quick and easy money usually leave disappointed soon afterwards. This doesn’t mean that the blogosphere or fitness aren’t lucrative enough, only that these people didn’t know how to harness their immense potentials.
— Zigverve.com (@zigverve) April 20, 2016