Imagine having a personal assistant who is available 24 hours a day, seven days a week to look after your clients and earn you money (even if you are sleeping for taking a well-deserved vacation).
You have one if you use ActiveCampaign.
Post-sale follow-up is one of the areas where I see clients leaving money on the table.
According to studies, acquiring a new customer costs four times as much as keeping an old one. Long after the sale, email is a cost-effective strategy to keep your customer relationship healthy.
What should I send?
Okay, I’ve persuaded you to send your consumers some post-sale follow-up communications. The next step is to decide what types of communications to send.
You should (as much as feasible) figure this out ahead of time so that you can advise prospective clients what to expect right away.
[Further reading: How to build your business online with digital marketing strategy ]
First Things First… Say “Thank You”
Begin by greeting the new subscriber and reminding them of what they can expect from your emails in a “thank you” note.
Provide a guide to your service to your subscribers in either this or the following email. Any lessons, FAQs, or other informational services you offer should be presented in an easy-to-understand format with links.
Focus on providing the information that a client or lead requires in order to get their questions answered without having to contact you directly. You can hire a good Digital Marketing Agency for best guidance and services.
Did You Get What I Sent?
One of the most productive emails you can send is a quick logistical email the day after someone buys from you. The email’s objective is to double-check if they’ve received the materials and that everything is in order.
If you’re an expert ActiveCampaign user, you can set up an automated to send this message to users who haven’t checked in or who haven’t opened your original thank you mail.
Sending this message prevents customer support problems and makes you a hero to clients who are having difficulty using your product (but who might have been embarrassed to ask for help).
Just Checking In…
You should send emails to your consumers on a regular basis that are tailored to their purchases and any issues they may have faced. Send them messages informing them that you are checking in on them.
If they have any queries or feedback for you, your automated emails should ask them. This motivates people to make the most of your services and seek assistance they may be afraid to seek. These messages also help you stay in touch with folks and encourage conversation.
This is also an excellent method to incorporate requests for referrals and testimonials into your marketing strategy.
If you have a perishable product, send a check-in email right before you expect them to run out. This is an excellent strategy to encourage a repeat purchase.
News and Updates
Send a message to your subscribers whenever there is something new that might be of interest to them.
This could be a new product line or service, as well as new FAQ queries or lessons. Try to keep subscribers up to date with information that is relevant to them and give excellent customer service.
Most email lists offer out instructional content in addition to updates and customer support assistance.
This would be similar to the content you use for content marketing, but it would only be available to your mailing list. They should feel as if the subscription is providing them with something unique. Concentrate on information that assists your subscribers in solving difficulties or making the most of your offerings.
Although the information should still be connected to your company, the main purpose is to assist.
Taking a query from one customer and answering it for everyone is an excellent technique to improve your customer service through informational material.
When you get a new query, send an email to all of your subscribers with an answer. If one client inquired, it’s quite likely that others are thinking about the same thing.
Although the primary goal of your list may be to improve customer service and establish relationships through automation, you can also use it to provide special discounts and make sales.
First and foremost, exclusive offerings such as special deals and discounts distinguish your list. This is a hook to encourage people to sign up, as well as a way to keep them tuned in and paying attention.
Second, in addition to direct sales, you may use unique offers to qualify your prospects and learn more about them.
You could, for example, make a first offer to new members shortly after they sign up. It may be a free trial of a new service you’re offering for a limited time.
Subscribers who aren’t interested in trying a free service aren’t likely to be interested in many additional offers you make (although this could be due to the nature of the service, which they may believe they don’t require).
Those who sign up for the free trial, on the other hand, are likely to be interested in other offerings. If you make an offer for a premium product with more advanced features, and some of your subscribers take it up on it, you know that these are your best potential consumers for future offers.
You can also use the list to cross-sell or up-sell products.
You might create the autoresponder to automatically send a message after a customer makes a specific purchase, giving a discount on a related product that the consumer would also find useful. It could be something that complements their current purchase or something they were unaware you offered but may require.
As you can see from the samples, you’re giving automated customer service solutions via email, but you might also be selling anything.
The key to up-selling, cross-selling, and promotions is to anticipate the customer’s requirements and offer something before they ask for it.