When you run a business, you understand the importance of having good people around you. Whether they are employees or customers or your partners, their support is vital if you want your business or company to flourish.
It is, therefore, important to show your appreciation for them. You could do this in a number of different ways but a small thoughtful gift will go a long way in making them feel special. It also adds a personal touch to your professional relationship.
This is especially important if we think well of our clients or customers. Being on good terms with them will ensure that you get repeat business. And, even if mistakes are committed your customers are more likely to give you a chance to correct it.
It is no wonder then that these days, corporate gifting is recognized as an important tool in strengthening your relationship with clients. Moreover, it will also help in creating a good reputation about your company. However, choosing gifts for your clients is not an easy task. You have to be informed before you begin spending money on the gifts for your clients. Keep in mind that the gift that you give will be remembered for several years.
Here are certain things that you need to consider when you give out gifts to your clients.
There are many companies that have either a no-gift policy or have limitations on what can be given as a gift. This is sometimes done to avoid the company’s personnel being influenced by expensive gifts. When you decide to choose a gift for your clients this is the first thing to check out.
You don’t want to embarrass them by giving them a gift that they will eventually have to refuse. Find out what kind of gifts are allowed. If there is a strict no gift policy you can always send them a personal note or a card just to express your regards. After all it is more about expressing your appreciation than anything else.
If you are allowed to send gifts, you need to make sure that these are quality gifts. Low quality items will be unreliable, they might break easily or not function properly. As a matter of fact, it might not serve any benefit at all.
It will show that you simply didn’t pay attention when you were choosing the gift and might b construed as a lack of regard. This can reflect poorly on the company. Moreover, the clients will have a poor impression for years to come. It is better not to send anything than to send low quality product.
You need to make sure that things stay professional. With the gift you will be able to show the human side of your business and clients will surely appreciate this. However, there are lines that you can cross.
You have a professional relationship with your clients. Thus, you have to avoid getting too personal with the gift. Especially if the client belongs to the opposite gender. Before you send something just check whether it might cause a misunderstanding. For example, sending a bunch of red roses is not really appropriate for a business relationship.
It’s best to go with something that is gender neutral. It is especially good if it is something they can use within the workplace.
Considering the client’s taste can be tricky at times. This largely depends on how well you know your clients. When you choose a gift, keep their personal taste in mind. As you go through the client list, you need to stop and think what you know about them. For instance, if you know that the client doesn’t drink then you should avoid getting him/her a bottle of wine.
If you are having trouble with this you can have a quick word with an associate of theirs or maybe their personal assistant.
Choosing a gift is not enough. You have to make sure that the packaging of your gift is beautiful enough. If you are able to pack it in the right manner, you will be able to make a good impression on the clients even before they open the wrapper.
Choose a quality wrapping paper. Take the time to add a handwritten note. All these finer points are sure to add something. You have to remember that every gift actually communicates how appreciative you are of their support and encouragement.
To recap while choosing a gift for your clients keep the following in mind:
- Check if they have a gift policy
- Choose a quality gift item
- Keep it professional
- Find out what they like
- Make sure the gift is packed nicely!