In these modern times, Instagram is arguably the most powerful social media platform for businesses. It’s a great way to spread the word about your products and services, increase brand awareness, and get more customers.
But getting started on Instagram isn’t always easy. You need to be able to craft an effective strategy that will help you reach your goals.
That’s why we’ve written this article outlining 7 high-impact strategies to build a brand on Instagram. We’ll show you how to use the platform most effectively and give you the exact formula to level your business quickly.
7 High-Impact Strategies To Build A Brand On Instagram
1. Develop An Instagram Strategy
An Instagram strategy is one of the most critical steps to building a successful online presence. It guides your decision-making, clarifies your goals, and provides a roadmap.
When it comes to successful brands on Instagram, most of them have a clear strategy behind the scenes. To get started, here are the steps necessary for creating an Instagram strategy:
1. Identify your target audience: You must know who you’re trying to reach before creating content. Consider who your ideal customer is and what demographic you’d like to appeal to.
2. Set attainable goals: Once you know your audience, you can start setting goals for your brand. Maybe you want to increase brand awareness or build a community around your brand — whatever your goals are, make sure they are reasonable and attainable.
3. Define your brand values: Setting your brand values gives clarity and purpose to your Instagram presence. Consider what message you want to relay to your followers and how you want to be perceived by them.
4. Develop an Instagram marketing plan: Ensure that your marketing efforts are well-executed with a comprehensive plan. Consider what tactics you’ll use to promote your account, such as influencer marketing, advertising, and more.
By planning an Instagram strategy, you’ll be better prepared to create a successful online presence and build a lasting brand. It may take some time and effort, but the results will be worth it in the long run.
2. Create Content That Implies The Three E’s
Your content must imply the three E’s: Easy, Expertise, and Engagement to make the most of your Instagram presence and build a compelling brand.
First, when creating content, your language should be clear and concise. Use proper grammar and sentence structure so your audience can easily understand the message. Use words that convey your message without requiring complex explanations or definitions. You can ensure maximum clarity and avoid confusion by using direct language and to the point.
Second, your content should demonstrate your expertise in the subject matter. Create content that is meaningful, accurate, and up-to-date. Share relevant information that your target audience can use to make informed decisions. Show that your brand is an authority in your industry and can be trusted to provide valuable and accurate information.
Lastly, engage with your target audience. Invite followers to comment on your posts, ask questions, and encourage conversation. Show that you are listening and open to dialogue by responding to their comments. Your content should create a meaningful connection with your audience, cultivating trust and loyalty. This can be achieved through interactive posts, polls, and personal messages.
By incorporating these three principles into your content, you can create content to help your brand stand out and make a lasting impression on Instagram. You can create content that will captivate your audience and foster relationships by using proper language, demonstrating your expertise, and actively engaging with your target audience. This will help you build a memorable brand that is respected and trusted.
3. Utilize Influencer Marketing
One of the most effective strategies to build a brand on Instagram is leveraging influencer marketing. Partnering with influencers can be an invaluable way to expand your reach, build an engaged audience, and increase brand awareness.
First, you’ll want to identify relevant influencers for your brand and define the goals for your influencer marketing campaign. This helps you identify the type of content you should be creating and the ideal influencers you should target to reach those goals.
Once you have identified the influencers you’d like to work with, you must develop a relationship with them. This is where you’ll want to ensure you don’t jump straight into a transactional agreement. Influencers are likelier to work with a brand if they are genuinely interested in the product or service.
When it comes to measuring the success of your influencer marketing campaign, you’ll want to focus on three key performance indicators (KPIs): Reach, Engagement, and Brand Awareness. Reach measures how many people the influencer’s content can be seen by. Engagement measures how many people interact with the influencer’s content. And Brand Awareness measures how much your brand is being discussed in the influencer’s community.
By tracking these KPIs, you’ll see how well your influencers drive desired outcomes and adjust your strategy accordingly. This can include changes to the content, influencers, and budget.
When done correctly, influencer marketing can be a powerful tool for building a brand on Instagram. It can help you reach a larger audience, build an engaged following, and increase brand awareness. However, having a strategy in place and tracking your KPIs is crucial to ensure the campaign is delivering on its goals.
4. Encourage Followers’ Participation
Getting followers to become brand advocates is crucial to building a successful Instagram presence. To ensure you’re encouraging participation, start considering how you can tap into the creative minds of your followers.
Create a hashtag for your brand and ask followers to tag you when they share a post about you. Additionally, ask followers to comment and share posts with their friends. Consider creating a giveaway or a voting poll if launching a new product.
Once you have some engagement on posts, encourage followers to share their stories and experiences with your brand. This storytelling can be powerful to inspire potential customers and build loyalty with existing ones.
Keep track of the followers who interact with you the most. For example, you could create an exclusive ‘VIP follower’ list, offering them exclusive content and discounts. Acknowledging followers in this way can show that you’re engaged with and appreciate their participation and will ultimately drive them to remain loyal customers.
Once you have followers engaging with your brand on social media, measuring the impact of their participation is essential. Keeping track of the count of comments, likes, and shares can help you understand your followers’ engagement and discover which content resonates the most. Knowing these metrics can also help you better tailor content to meet the needs of your target audience.
5. Join The Latest Trends
Keeping up with the latest trends can be a great way to boost your Instagram profile and help you understand what kind of content resonates most with your audience. You should look for the latest trends in your niche and use them to create relevant and engaging posts.
The first step is to identify the right trends. You can do this by keeping an eye on your competitors and by researching industry-related hashtags on Instagram. This could provide valuable insights into what topics are trending in your niche and which content gets the most engagement.
It’s vital that you don’t just copy what other brands are doing. Instead, use the latest trends to inspire your content and create a unique experience for your followers. This can help you stand out from the competition and get more engagement on your posts.
Another great way to use the latest trends is to partner with influencers in your niche. This could help to generate more buzz around your content and could help to get more people interested in your brand.
You can also use trends to generate more engagement with your audience. You could start a contest or create a poll on Instagram and ask your followers to comment with their opinion or vote for their favorite option. This could help to get more people interacting with your content and could help to build a stronger community around your brand.
By joining the latest trends, you can build a stronger presence on Instagram and create content that resonates with your followers. Use the tips above to help you stay current and create more impactful posts.
6. Repurpose Content
Creating and curating content for your brand is no easy task, but it’s the key to building your presence on Instagram. To make the most of your content, you should create multiple versions of content to repurpose and share on different platforms.
This strategy can help you reach a larger audience and maximize your limited resources. For instance, if you write a blog post, you can turn it into a video, infographics, quote images, or podcasts. You can also use the blog post to create an Instagram post or a series of posts.
Repurposing content is a great way to increase engagement. You can engage with your followers in different ways by offering interesting content that’s not just limited to photos and videos.
In addition, by repurposing content, you can reach out to different demographics, such as those who prefer watching videos over reading blog posts. You should also create content according to the different platforms you’re using. For example, use shorter phrases and more visuals if your content is for Instagram. If it’s for YouTube, use scripts and voice-overs.
You’ll build loyal Instagram followers engaged with your brand by continually repurposing content and closely tracking your KPIs.
7. Leverage New Instagram Features
These days, Instagram rolls out new features quite often. To stay ahead of your competition, you need to quickly leverage these new features as soon as they become available. This will help you differentiate your brand from the competition and make your content more engaging.
One of the most influential Instagram features to consider is ‘stories.’ Through stories, you can post content that lasts up to 24 hours. This is an excellent way to engage followers, especially if you make the content interactive. Content can be anything from polls, quizzes, or even a game.
Another great Instagram feature is ‘reels.’ This is a great way to create engaging content through short videos that capture user attention. You can add music, sound effects, and other features to make your content stand out.
It is also essential to consider using Instagram’s ‘IGTV’ feature. This feature allows you to create longer videos ranging from 15 minutes to an hour. This is an excellent way to build up your brand and tell stories about yourself, your company, and your product.
Finally, don’t forget to use Instagram’s ‘Live’ feature. Through live streaming, you can engage with your audience in real-time, answer questions, and get feedback on your content. This is a great way to build relationships with your followers and further establish your brand.
To summarize, it is essential to be aware of the new features Instagram offers. By leveraging these features, you can make your content stand out and reach a larger audience.
Building a brand on Instagram is no easy feat but worth the effort. With seven high-impact strategies, you can significantly impact your brand presence and visibility. From developing an effective strategy and creating content that implies the three E’s to joining in on the latest trends and repurposing content, there are many ways to level up your brand on Instagram.
Additionally, leveraging the newest Instagram features and encouraging follower participation through contests and giveaways will help to drive engagement. With all these tips, you can quickly build a solid and vibrant brand presence on Instagram.