7 Secret Ideas To Increase Your Instagram Stories Engagement

    Stories are free, fun, and the best video sharing feature in the Instagram world. More than 500 million people watch Instagram stories every day. Instagram stories are the best place to build a large and loyal follower and show your content in front of a wider audience. 

    Posted Instagram stories appear only 24 hours, and after that time, it automatically disappears from your page. But, Stories quickly gain huge views and engagement than normal posts. Because it appears at the top of the Instagram news feed, people can find your posts easily.

    Instagram provides endless opportunities for users to engage the audience and reach out to your target customers. Do you wonder how to boost Instagram stories engagement in 2021? Here are 7+ Secret ideas to increase the engagement rate for your Instagram stories. 

    1. Find Best Time To Post

    You can use different strategies to boost your Instagram engagement. But, posting when your audience is most active is the perfect way to generate lots of engagement and receive huge followers to your account. To utilize this, you may spend some time and track your Instagram analytics to find the best posting time. 

    Every Instagram account has unique followers in different time periods. Therefore, finding your personalized time to post on Instagram is more powerful to reach wider people and get maximum engagement. 

    According to the research, 10 AM to 3 PM is the best time to post stories on Instagram.

    2. Add Questions Sticker 

    Instagram stories are unique features that can help you to connect with your real-time audiences. Stories stickers are the most engaging and interactive way to grab more attention. 

    Question Sticker – using this sticker, your followers can simply ask questions about a particular topic or theme. For each question received, you can submit your answers and post them in a new story. 

    3. Focus On UGC

    User-generated content is the best chance to involve your followers to deeply interact with your brand and raise video engagement. #RedCupContest is the best example of transforming your followers into customers and brand advocates. It encourages their audience to upload creative and different photos of popular red Christmas cups in Starbucks. Huge industries use this content strategy to raise brand awareness, enhance efficiency and popularity. 

    4. Create Branded Hashtag

    Hashtags are the key part of a successful Instagram marketing strategy! Branded hashtags are the best starting point to show your content in front of a wider audience and create a stronger community around the Instagram world. 

    Instagram stories provide hashtags in a sticker format that helps organize your content and make it easy to track and visible. You can place the hashtag in your Instagram stories and bio section, and it will help to show your content to the audience when they search the same hashtag. 

    5. Use Instagram Traffic 

    Instagram allows you to add a clickable link in your bio section to boost visitors to your website. It will help to encourage your followers to click through and maximize your brand potential. 

    If you have a profile with 10K followers, you can insert a link with a swipe up CTA in the Instagram stories feature. It will help you to achieve more Instagram story views and invite followers to directly visit your website by clicking the link. 

    6. Use Effective Emojis 

    Emojis build a more emotional connection to your audience than images and text. According to the research, 92% of online users use emojis to interact with their fans and followers. Thousands of emojis available on Instagram help create a strong impression for your brand and help create a strong relationship with your followers. 

    In Instagram stories, you can use an emoji slider to find out how your audience feels about your stories or something else. It allows your followers to answer the given questions by dreading the slider left to right. It is one of the most effective ways to grab audience attention and interact with your followers in a funny way. 

    7. Use Instagram AR Filters

    Instagram is the most popular platform among teenagers and younger audiences. Stories are the best feature to attract your target customers and get more engagement to your posts. Instagram stories offer AR filters for users to enhance their video visibility and make their videos more attractive and engaging. 

    Instagram AR filters are more and more unique, which helps to transform observers into active participants. It is the best part of your IG stories that bring good effects and help to change the look and feel of your videos. 


    Instagram is undoubtedly an amazing platform to display your videos in front of a massive audience and get better engagement. There are endless opportunities available on the platform that help to show your creative skills and innovative thoughts to a larger audience. You can use all of these ideas while making videos on Instagram, which helps to give an attractive look for your content and receive superfast engagement!

    Katherin Mary
    Katherin Mary
    Katherin Mary is an SEO strategist and senior content writer of She has been working in the content marketing industry for 3+ years and has a handful of experience in Digital Marketing. You can also find her on Twitter!

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