Since Instagram is the photo and video sharing platform beyond the expectations of many social media marketers. Today, Instagram is one of the fastest developing social media networks out there. According to the study, Instagram has 1 billion active users, and half of a million users using Instagram per day.
Most marketers are ready to promote their brand on Instagram. Remainder that marketing your brand on Instagram isn’t anything different rather than on other social media channels.
In this article, we are sharing eight key metrics to measure your Instagram performance in 2021.
Metric 1: Traffic
There are a lot of ways to drive traffic to your website from Instagram, such as Instagram stories, adding a link below your profile, and placing a link in every post. Any user clicks the link, and it directly goes to the landing page.
If you have more than 10K followers in your profile, you can place the link in your Instagram stories. This is a great advantage that all marketers should make use of. Posting stories regularly can increase Instagram story views to boost brand awareness within a short span.
With Instagram insights, you can track how many links are clicked in each story, and you can understand what content your audience to “swipe up.”
Metric 2: Reach
When it comes to checking your brand performance on Instagram, reach is also an essential metric in your profile.
What is Reach?
The total number of unique users that viewed your Instagram posts or story on a given day. It is calculated by the total number of posts divided by the total number of followers.
Your posts have reached a huge audience, your brand awareness and brand value will be increased. The ultimate goal for marketers is to increase reach, brand awareness, and impressions the highest number of viewers are possible, and you should be focusing on your reach on Instagram.
Metric 3: Engagement Rate
Instagram engagement rate is an important indicator of how your viewers are responding to your post or content. When your followers are liking, commenting, sharing, and saving your content, at the moment, your engagement rate will be high.
How do you measure your engagement rate?
You can manually calculate your engagement rate without using any analytics tool.
The formula is divided by the total number of likes and comments by the follower’s count and multiplied by 100. And finally, you will get your Instagram engagement rate.
Note: Keep an eye on this measurement is key to long-term success, as you can point out precisely what oscillates with your viewers and use valuable insight to inform your content strategy in the future.
Metric 4: Instagram Story Views:
Instagram stories are one of the promotional ways to increase a relationship with your viewers. Basically, Instagram stories have disappeared after 24 hours. You can post images, videos, and GIFs. And you will see the post who views your profile in your Instagram stories.
You can utilize the metric for each story slide and know what they tap back, what causes them to skip away, what holds your audience’s attention from your content.
Here are three ways to measure your Instagram stories:
- Watch Through Rate
- Completion Rate Per Story
- Drop Off Rate
Metric 5: Post Timings
Are you wondering how to reach out your posts or stories to the audience within a limited time? No worries. Here is the simple technique to promote your content.
Share your content at the best timings, which is a great way to impress the audience and quickly reach your posts.
According to the survey, 12 million Instagram posts are posted by the best timings on Instagram.
Here are the best timings to post your content and promote your business:
- Monday: 6 AM, 10AM and 10 PM (EST)
- Tuesday: 2 AM to 9 AM (EST)
- Wednesday: 7 to 8 AM and 11 PM (EST)
- Thursday: 9 AM, 12 PM, and 7 PM (EST)
- Friday: 5 AM, 1 PM, and 3 PM (EST)
- Saturday & Sunday: 7 AM to 8 AM and 4 PM (EST)
Metric 6: Growth
Keeping an eye on your profile growth has been an essential part of the metrics. In this case, you can measure the followers and unfollowers – you can manually see how many followers you gain and lose each per day.
Having this much Instagram insight helps understand what type of content improves your followers and what type of content results in a spate of unfollowers.
Generally, an engaged audience is probably to establish your brand, buy your products, share posts with their friends, and give useful feedback.
Metric 7: Saves
Instagram saves are an important metric that every brand is tracking right now.
With Instagram saves, viewers can collect their favorite posts or videos and view the post later. By clicking the “bookmark” icon in the bottom right corner of the Instagram post.
By measuring the total number of saves, your Instagram posts receive overtime. Finally, you can understand what kind of content prompts the highest number of saves and use the same content to inform your future strategy.
Metric 8: Sales
Instagram has introduced new features for helping brands to drive sales on the platform. The sales methods are Instagram stories, product stickers, shoppable posts, checkout, and shippable AR filters.
Along with Instagram’s in-built shopping features, you can also focus on driving people to your website by adding UTM parameters to any links you use.
By doing so, you can track conversions using your chosen web analytics program and including how much revenue you earned.
Instagram has one major advantage for e-commerce brands by adding a clickable link in bio, which helps drive traffic and generate sales from Instagram.
Instagram is one of the best developing platforms to enhance your brand growth and improve your sales. Keeping an eye on the Instagram metrics will improve your brand and reach out to a larger audience. So, measure your performance and customize your content based on the metrics.